The Field Shop begins where the magazine does: a marked route, a working notebook, a decisive score, and cover art worth keeping after the issue closes.
01
Field layers for readers and contributors
02
Carry goods built around the route
03
Desk objects made for actual notes
04
Issue-one pieces for the archive shelf
One opening collectionFour sets. Eleven different jobs.
01
The opening spread
Built like an issue, not a grid.
Apparel arrives first, the trail kit changes the pace, desk objects slow the read, and the archive set closes the collection.
Future product concept · not yet for sale
For the reader who keeps a running list
01
Field Notes Uniform
Quiet layers and headwear built from the scoop-trail line, cover collage, and printed folio system.
Wear the publication without becoming a walking logo.
apparel
The Ledger Tee
Ink-black heavyweight tee built around abstract folio circles, a route line, and the magazine's paper palette.
Made for
An everyday publication tee with a strong editorial read from across the room.
Collection
Field Notes Uniform
Future product concept · not yet for sale
apparel
Field Notes Crewneck
Deep forest crewneck with a restrained scoop-trail stitch and a cover-art panel treatment.
Made for
A durable layer for reporting mornings, evening walks, and cold-shop waits.
Collection
Field Notes Uniform
Future product concept · not yet for sale
headwear
Scoop Trail Five-Panel
Forest canvas five-panel with a sandstone route line embroidered as a four-stop folio.
Made for
A small, recognizable route mark for readers who know the trail.
Collection
Field Notes Uniform
Future product concept · not yet for sale
For a Saturday measured in stops
02
City by the Scoop Kit
Carry pieces and field tools that turn the magazine's route-making habit into objects for the day out.
Carry a tasting route, notes, and the next issue through town.
carry
City by the Scoop Tote
Natural canvas carryall composed for the tote panel with topographic contour lines and one sandstone stop.
Made for
Carry a route map, issue, and the practical debris of a full Saturday.
Collection
City by the Scoop Kit
Future product concept · not yet for sale
carry
Trail Marker Bandana
A square repeat of trail dots, topographic fragments, and the magazine's restrained field colors.
Made for
A packable route piece for bikes, picnic tables, and soft-serve spills.
Collection
City by the Scoop Kit
Future product concept · not yet for sale
printed object
Pocket Scoop Trail Field Guide
Stitched field guide with a route index, blank tasting notes, and fold-out map logic native to print.
Made for
Keep the route, notes, and next-stop decisions in one pocket-sized object.
Collection
City by the Scoop Kit
Future product concept · not yet for sale
For scores, side notes, and the final call
03
The Counter Desk
Editorial objects drawn from the magazine's score furniture and four house desks.
Make the reader's own tasting desk useful, legible, and a little ceremonial.
desk
The Counter Reporter Notebook
Clothbound notebook with a restrained score-grid interior and enough blank space for real field notes.
Made for
Record a tasting before memory turns it into a superlative.
Collection
The Counter Desk
Future product concept · not yet for sale
desk
Scorecard Desk Pad
Tear-off desk pad organized around flavor, texture, value, room, and dietary range.
Made for
Compare a flight without pretending every opinion is a fact.
Collection
The Counter Desk
Future product concept · not yet for sale
desk
Four Desks Pencil Tin
Slim metal case using the four desk colors and carved-print marks as a repeat around the lid.
Made for
Keep the working tools together and make each desk legible at a glance.
Collection
The Counter Desk
Future product concept · not yet for sale
For the shelf, not the swag drawer
04
Issue One Archive
Collectible objects that preserve the opening issue's visual world as an edition.
Keep a piece of the publication's first visual chapter.
collectible
Issue One Cover Folio
Numbered archival folio built around the approved three-format cover art and a warm-paper colophon sheet.
Made for
Frame the opening visual chapter or keep it protected on the shelf.
Collection
Issue One Archive
Future product concept · not yet for sale
collectible
Four Desks Pin Set
Four hard-enamel marks for The Scoop, The Counter, The Dipper, and The Churn, boxed as one set.
Made for
Collect the publication's four editorial voices as one small edition.
Collection
Issue One Archive
Future product concept · not yet for sale
The Counter Desk
Taste. Mark it down. Make the call.
A notebook and scorecard only earn a place here if they make the ritual better. The page is the product, not a blank wrapped in the masthead.
The working desk · collection studyFour stopsOne quiet stitch.
Scoop Trail Five-Panel
The route becomes the mark.
Small enough to wear every day. Specific enough that a reader recognizes the line before anyone explains it.
Future product concept · not yet for sale
Issue One Archive
Made for the shelf, not the swag drawer.
The folio, field guide, and desk-sigil set give the opening issue a life after the browser tab closes.
Future product concept · not yet for sale
The next issue of the shop
What belongs on the next page?
Vote for any object you would want to see made. One email form covers every concept you select.
Future product concept · not yet for sale
Next from the field · 01
Future product concept · not yet for sale
Scoop Trail Achievement Patches
Collect a route, season, or editorial desk as you complete it.
Next from the field · 02
Future product concept · not yet for sale
Ice Cream Magazine: Year One
A shelf-ready annual gathering the year's covers, routes, photography, and strongest field reporting.
Next from the field · 03
Future product concept · not yet for sale
The Counter Apron
A deep-forest work apron with a route stitch and divided score-grid pocket for hosting, testing, and field notes.
Future product concept · not yet for sale
Annual Issue Slipcase
A paper-wrapped home for the first year of printed issues.
Future product concept · not yet for sale
Scoop Trail Picnic Blanket
A woven route grid sized for a park tasting flight.
Future product concept · not yet for sale
Flavor Field Card Deck
A pocket deck for comparing texture, flavor, value, and the room.
Future product concept · not yet for sale
Countertop Newsstand Crate
A small wood-and-ink display object for issues, maps, and field guides.
The first edition is taking shape
Shopping opens when the pieces are ready.
For now, explore the opening collection and tell us which future objects deserve the next page.
