Visible disclosure
Every paid story carries an unambiguous Sponsored or Advertising label.
Clearly Labeled
Partner Content
Paid stories and guides live on a separate commercial rail, require a signed agreement and approval, and are always labeled. Payment never buys an organic review, rank, or Best-Of result.
Separate decisions
Advertising, editorial consideration, and website services are recorded independently.
Real service
A partner buys defined creative and distribution—not disguised influence.
Trust contract
- Public, source-linked facts or consented submissions only.
- Advertising cannot change an organic score, list, or conclusion.
- Fort Collins reporting is original; competitor media supplies topic discovery only.